Strategic Business Unit (SBU) ARTTRADE is a strategic business unit under the Fakulti Seni, Kelestarian dan Industri Kreatif at Universiti Pendidikan Sultan Idris (UPSI) that focuses on the commercialization of products and services in the fields of art and creative industries. The unit connects academic expertise with industry needs through creative projects, professional consultancy, and strategic collaborations. It also supports the faculty’s efforts in income generation and the development of a sustainable creative entrepreneurship ecosystem.