Bachelor of Design (Advertising) with Honours

The Bachelor of Design (Advertising) (Honours) program at Sultan Idris Education University (UPSI) is designed to produce competent graduates in the field of creative design, with a specific focus on advertising and visual communication. The program combines theoretical and practical elements in areas such as graphic design, branding, communication strategy, digital media, copywriting, and consumer psychology.

Students are exposed to project-based studio approaches, industry collaborations, and the application of current design technologies aligned with labor market demands and evolving media landscapes. The program also emphasizes the development of creative, critical, and strategic thinking skills necessary to produce effective and ethical advertising campaigns.

Graduates of this program will have career opportunities in advertising, visual communication, graphic design, branding, digital marketing, media publishing, or as creative entrepreneurs. They may also pursue postgraduate studies.

Intakes: Application for admission can be accessed via the Online Application through UPUOnline and the application is opened periodically between January to April each year (subject to amendment).

*International candidates will apply through the ebitara.upsi.edu.my system between January to April each year (subject to amendment).

*Student recruitment involves interviews.

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